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Text:	<pre> Objective is the direction The key result has to be measurable. MBO vs OKR "What" vs "What and How" Annual vs Quarterly or Monthly "Private and Siloed" vs "Public and Transparent" "Top-down" vs "Bottom-up or Sideways" "Risk Averse" vs "Aggressive and Aspirational" John Doerr's first OKR: - Objective: Demonstrate the 8080's superior performance as compared to the Motorola 6800 - Key Results (as measured by....) 1. Deliver five benchmarks 2. Develop a demo 3. Develop sales training materials for the field force 4. Call on three customers to prove the material works </pre>
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